Anyone with a basic understanding of search engine optimization will know that text on a website plays a large part in how you are ranked in search engines. In fact, it could be argued that the textual content of a website is actually the most important thing for search engines. It’s therefore natural for the cunning mind to wonder if it’s possible to introduce sections of ‘hidden text’. Imagine you’re not the best writer in the world, and you don’t want to have to spend a lot […]

For a search engine to keep their listings up to date, and present the most accurate search engine results, they perform an action known as a ‘crawl’. This is essentially sending a ‘bot’ (sometimes known as a ‘spider’) out to crawl the internet. The bot will then find new pages, updated pages or pages it did not previously know to exist. The end result of the crawl is that the search engine results page is updated, and all of the pages found on the last crawl are […]

“SEO” stands for “search engine optimization”, and as the name would suggest, it’s all about utilizing your website so that search engines can find it easily. When someone searches for a website, they will key a few choice words in to their chosen search engine. For example, if they’re looking for a restaurant in New York, they’ll probably type something like: “good new york restaurant” or even just “new york restaurant”. SEO is all about making sure your website appears at the top of the search results […]